As an audio brand that stemmed from America’s leading charging brand, Anker, we’ve generally had an advantage over our competitors when it comes to battery life.
Starting in 2014, Anker began its endeavors into the audio market, launching the Anker Soundcore Bluetooth Speaker. It was a compact speaker with a big difference: a phenomenal 24-hour battery life. Combine its battery life with the price point and sound quality and its not difficult to see why it became Amazon’s No.1 Best Selling Speaker.
Big battery life in a compact form continued with the launch of our very first true wireless earbuds, Liberty+, back in 2017.:
“But the second best news (behind the superb connection) to consumers will be its battery life. The Liberty Plus offers – according to Yang, since I didn’t get to try it long enough – three and half hours of battery life on a single charge, and the charging case can top up the earbuds a whopping 12 times (for a total battery life of close to 48 hours). That’s significantly more than everyone else out there – guess we shouldn’t be surprised, considering Anker is the world’s top third-party battery manufacturer.” - Forbes
With these successes it seemed like the right time for Anker to double down its efforts on audio, so in 2018 Steven Yang, Anker CEO, announced that “Soundcore has resonated with customers for delivering great audio at an affordable price”, but moving forward, “we will challenge the basic idea that consumers need to pay premium prices for premium sound and quality.”
Basically, Soundcore got serious about sound, coming out from Anker’s wing and establishing itself as a dedicated audio brand aimed at democratizing audio for the people.
Side note: Are you familiar with all of the Anker Innovations brands? Check them out below and let us know your favorite in the comments! We’ve circled our favorite for you
The Liberty 2nd Gen is focussed on exactly what Steven described, specifically, removing the premium price tag from premium audio.
But don’t worry, that doesn’t mean we don’t care about battery life anymore. In fact, I’m happy to confirm that Anker technology will once again be utilised in this all new breed of Soundcore true wireless earphones.
We’re talking better battery life and more charging capabilities.
So what does that mean? 24hour battery life with the case? 48 hour battery life? More?
Let us know your expectations/hopes for that down in the comments.