I saw in this article a mention of how the new standards for bluetooth would allow for its use in hearing aids. Which makes a lot of sense, since that allows the phone to be in the processing / adjustment loop and lets end users dynamically adjust feedback to get to an ideal response for their hearing loss.
And it got me thinking - Soundcore does a lot in the sound space, both in creating sound and in blocked it out. Maybe they should be involved in the amplification space. ANC is fantastic, but it should be feasible to do it in reverse. Or more specifically, to mute some sounds while amplifying others at different frequencies. And the already have an app set up for equalization of different frequencies. So it would make a lot of sense for them to combine all of those pieces and sell comparatively affordable high quality hearing aids.
And when I say comparatively affordable - hearing aids today cost many thousands of $. So putting that all together in a package twice as expensive as the L2Ps would still be a fantastic deal.
Several people on here have already talked about customizing the equalization to their hearing as it is not as good as it used to be, so I know there is interest in similar issues in this community. Anyone else think this is worth pursuing?