This came to me as I was doing some coke rewards that my mother in law got me into. In Coke they had a football themed giveaway. One of their giveaway is wireless air pod looking earbuds that were retailing for 20 dollars. Thus they are crap earbuds most likely. So question would be who would be a good company to collaborate with.
I could see Coke, Pepsi (more specifically Sprite as they seem to have more music themed contest or content). Maybe a phone maker.
I figure it would need to multi-country as well.
Who do you thing would be a good pairing?